house of westmore cosmetics

The lease agreement with the Californian company had expired by then and the Hollywood Salon of Beauty was no more; the Westmore brothers having shut it down in 1965. Only 12 left in stock - order … Vail, 1947. Cosmetics in the line were packaged in gold, black and jade-coloured containers stamped with a Westmore coat of arms. The 1950s would see a number of developments that affected how Westmore marketed its products. Westmore Foundation Cream (1938), Overglo Liquid Cream Foundation (1942) and Overglo Face Powder (1944) had been good sellers and the company added a number of new foundations and powders through the 1950s. I signed up to get a delivery of coverage product every three months at what I thought would be about $30/month. The New York company went for volume rather than markup and priced and packaged its Westmore cosmetics for sale in variety and chain stores. Hollywood, CA: House of Westmore. What Perc Westmore does for the stars, he can do for you—through his revolutionary discovery COLOR-FILTERED COSMETICS. By 1960, most of the shares in the New York Westmores were in the hands of the Finkelstein family who had connections with Glemby Inc., a company that operated a chain of beauty salons in hotels and department stores across the United States and elsewhere. Shades: Red Signal, Garnet, Jarol, Pepper Red, Glorious Red, Deb and Strawberry Blonde. Overglo Creme-Cake: “Treat your face to this creamy smooth make-up for complexion beauty without that ‘masked’ look. New Products: Overglo Liquid Cream Foundation. The management as Westmores must have had a change of mind about these purchases as they sold the combined company to Harold M. Mitchell, Inc. in 1964. A grand Mediterranean Revival-style home once owned by Percival “Perc” Westmore, a member of the famous Westmore family of makeup artists, has come on the market in the Hollywood … https://www.westmorebeauty.com//youthful-eye-essentials-WYPG042.html. 1950 Westmore Overglo Cake Powder Make-up, Rouge and Lipstick in the last year that Perc Westmore was the make-up director at Warner Brothers. Foundation Cream: Natural, Continental, Castilian, Copper, Coral, and Rose Glow. In addition to being used exclusively in The House of Westmore the products were sold only in the fifty most soigné stores in the United States. They made the most of their name by opening a salon at 6638 Sunset Boulevard. House of Westmore (Hollywood) begins selling cosmetics. The astounding accomplishments of 6 brothers, their visionary father, and their third and fourth generations of Westmore … Just smooth on with fingers.” Shades: Natural, Coral, Castilian, Continental, Rose Glow and Copper. If you’re not completely satisfied simply return the bottles, even if empty. The twins left the Max Factor Company … With measuring wheel to type your own face [Booklet]. Cesar., wigmaker and make-up supplier. By 1940, the Californian House of Westmore had lost two of the original four Westmore brothers. In 1937, Perc Westmore outlined each type, along with some Complex Types – such as Oblong-Oval or Square-Round – in a series of newspaper articles. Lipstick shades developed after the war included: Danger Signal (1946), Irish Rose (1948), Rapture Pink (1949), Deb (1950), Subtle Red (1950), Subtle Pink (1950), True Red (1953), Lovely Pink (1953), Reddest Red (1955), Go Go Pink (1955), Going Steady (1955), and Pink-Orange (1957). The rise of the house of Westmore. (1942). House of Westmore (New York) acquires interest in Kurlash Company. The Westmore brother’s contributions to the American war effort were mixed. On the upper floor were the offices of the Westmore brothers and the wig department. May, 141. In 1957, the New York company decided to diversify its range and bought a 45% interest in The Kurlash Co., Inc., the makers of eyelash curlers and tweezers, completing its purchase of Kurlash in a stock-swap deal in 1961. Unfortunately, the Westmore access to endorsements from actresses was limited as most had already been contracted by their studios to Max Factor. They released “Danger Signal” lipstick in conjunction with the Zachary Scott/Faye Emerson film of the same name, … Above: 1943 Perc Westmore and Bette Davis [1908-1989] dress and makeup a soldier as a woman in the Hollywood Canteen. Here Perc, Wally and Bud Westmore combine forces with Orry-Kelly (Warner Bothers’ fashion designer), Juliette Marglen (hand and nail authority) and Paul MacWilliams (director of health at Warner Brothers) in a mail-order makeover promotion. It may have been as early as late 1935 or as late as early 1937. His assistant at the time, marking in the colours, was Dr. Helen Cowan. 399,428. hazel eyes and brown hair. This is the official website for the Town of Westmore, Vermont. He moved to the United States and began working at Metro Studios in Hollywood in 1917. Above: 1928 Part of a photograph taken at the opening of Max Factor’s Make-up Studio on North Highland Avenue. 1942 Westmore chart used in a Westmore in-store promotion. This chart is marked for a woman with a triangle face with a light complexion. We suggest that you obtain a Certificate of Mailing from your post office and keep it for your records until your refund appears in … Above: 1941 Demonstration of the seven face types. Overglo Face Powder was added in 1944. In response, Westmores began referring to its lipsticks first as ‘Non-Smear’, and then later as ‘Kiss-Tested’, both ideas used by other lipstick makers during the 1950s. Percival Harry Westmore (29 October 1904 – 30 September 1970) was a prominent member of the Westmore family of Hollywood make-up artists.He rose to the position of Head of the Warner Bros. make-up department, and with his brothers founded the studio "The House of Westmore… In 1938, alcoholism, a second divorce and a suicide attempt, saw Ern Westmore sell his shares in the business to Max Factor before departing for London in 1939. Two Max Factor employees defected to Westmores with him: Leonard Dean Smith, who was put in charge of the House of Westmore advertising and publicity; and Ismael R. Alvarez, who was made Westmore’s general sales manager (The American Perfumer, 1935). Alvarez had previously worked to establish Max Factor’s export business. Use it like a lipstick, carry it in your purse.” Shades: Light, Medium and Dark. Metal compact has aqua base and gold tone lid. 52 reviews for Westmore Beauty, 1.3 stars: 'The marketing is very deceptive. Juliette Marglen ran the manicure salon at the Westmore House of Beauty for many years before establishing her own cosmetic line. At the Town of Westmore, Vermont, we … The Westmore … The ground floor contained booths for hair cutting and styling (men, women and children), beauty treatments, make-up compartments and special rooms for electrolysis and pedicures. House of Westmore, Inc. (Hollywood) trade marked. Westmores followed this trend adding royal jelly to Tru-Glo Liquid Make-up and some lipsticks for a while, and a proprietary ingredient ‘Ever-Tex’ in their Party Puff. Each contained a ‘Type-Harmonized’ chart listing the Westmore make-up shades best suited for its complexion type. Your initial order may take up to 48 hours to process before Account information is available online. . Please turn it on so that you can experience the full capabilities of this site. This 2,000 square foot house sits on a 7,405 square foot lot and features 3 bedrooms and 2.5 bathrooms. By 1944, he was listed as a company vice-president along with his brother Wally. January, 29-31, 112. This further diminished the power and prestige of the Hollywood film studios on which a lot of Westmore advertising depended. On the cosmetics front there were some developments. Only one family features four working generations: the Westmores of … Behind circular reception desk painted with a mural representing ancient beauty rituals was a picture of the family patriarch, George Westmore. In 1932, Ern resigned from RKO to join Max Factor but left in 1935 when the House of Westmore was established. A third factor that affected the company was the rise of television. Perc had spent US$5000 to have a genealogist trace the Westmore coat of arms back to eighteen-century England but the lineage and although the coat of arms developed from them proved to be bogus it remained on the packaging. Conceals tiny lines and blemishes. (1935) The American Perfumer. Your cart contains the maximum quantity of this item. In 1933, he and his brothers founded the House of Westmore and began to market their own line of cosmetics to the general market. In the longer term these changes weakened the cosmetic line and caused the New York company to reevaluate its business. Then, in 1940, Monte Westmore died from a heart attack following a tonsillectomy. Above: 1935 Reception room in the Salon of Beauty with eggshell-shaded carpet and matching leather furniture, huge mirrors and ivory-coloured crystal bead drapes. 1937 House of Westmore Type-Harmonized Cosmetics. Cosmetics in … Its product is in liquid form … January, 35-37. Above: 1973 A Westmore Cosmetic Center competing with other budget cosmetics in a Woolworths store in Boston. Above: 1937 Westmore cosmetics on display at a Homer Drug Company store. Make-up that gives you a thrilling constant glow—even under unflattering lights! Easy to apply.” Party Puff: “Creamy powder make-up containing miracle ingredient ‘Ever-Tex.’ Feather light. In 1937, The House of Westmore (England) Ltd. was established at Empire House, 68 Finsbury Pavement, London and some products were sent overseas in 1938 but, if the business was still functioning, the outbreak of war in 1939 brought its activities to an end. New Products: French Formula Pencil Lipstick. Lipstick: Debutante, Pepper Red, Strawberry Blond, Glorious Red, Charel, and Garnet. Sandusky, OH: Prang Company. House of Westmore (New York) acquires Diamon-Deb, Inc. and combines it with Kurlash. Gives that smooth, natural ‘party-fresh’ look every minute of the day.”. Everything you need for younger-looking eyes, instantly! Your browser's Javascript functionality is turned off. In 1939, Westmore (Hollywood) Ltd. was also founded in London but this was probably a separate business established by Ern Westmore and not connected with either the Californian or New York firms. 1948 Westmore Matched Make-up. In 1939, Perc condensed this information into a booklet, ‘P… He understood that cosmetic and hair needs were personal and would make up stars such as Mary Pickford(whom he relieved of having to curl her famous hair daily by making false ringlets) or the … Most notable of all of Bud's creations was the molded foam rubber suit he designed for the cult classic The Creature from the Black Lagoon. See more ideas about Westmore, Hollywood, Vintage makeup. Take your look to the next-level with 3 FREE gifts for flawless eyes (a $69 value). As far as I can tell Westmore cosmetics were largely restricted to the United States and Canada. 1940 Westmore Make-up Kit, foundation powder, rouge and lipstick. Westmore’s low margins and limited product range meant that its television advertising budget could only stretch to the occasional trial spot and the New York company never effectively engaged with the new medium. Information on this first Westmore line of cosmetics is very sparse. It is also possible that the market for the cosmetics was wrong, that movie glamour only had good sales sales appeal at the lower end of the cosmetic market. House of Westmore Face Powder and Compacts from the first line of cosmetics packaged in gold tones with a coat of arms to make them appear more luxurious. Westmore cosmetics were still around in the 1970s but references to them seem to have disappeared after the company was sold to Syntex in 1978. This kit does it all! Westmore, E., Westmore, W., Westmore, B., Westmore F., & Westmore M. (1956). Overglo Face Powder: “[M]ade in only one practically colorless shade which is suitable for every Foundation-Tinted Complexion. So, although Westmores added new lipstick shades through the 1950s these were treated more like staples and not the fashion items introduced every spring and fall from companies like Revlon. Makeup often obliterated the best facial bone … The amount left on the finger was said to be all that was needed to cover the face. When you flipped on the lights and observed your reflection, fine lines would appear on the mirror to help you decide which of the seven basic face shapes you possessed. Perc Westmore’s perfect make-up guide. For each store, Perc designed a unique mirror which was surrounded with lights. Notably absent after 1950 is any mention of products branded as Overglo. Try Westmore Beauty for 60 days. Pencil lipsticks such as Revlon’s Lip-Fashion (1948) made an appearance after the war and, in 1951, Westmores introduced its own version, French Formula Pencil Lipstick in True Pink, Light Red, Red Red, and Orange Red shades. This included the proper relation of powder, rouge, and lipstick to one another which played a very important role in the success of the Max Factor Cosmetic line. S. Willard Isaacs (the owner of a chain of beauty salons in Southern California) and Harry Brand (a public relations manager at 20th Century Fox) were major investors in the New York House of Westmore but also held positions in the Californian company and Perc was made president of the New York firm. 1937 Damage done to the House of Westmore Salon of Beauty on May 3 during the Federated Motion Picture Crafts strike. Working in conjunction with his brothers, he founded both the House of Westmore, a beauty salon that operated from the mid-thirties to 1965, and a House of Westmore cosmetics company. 1951 Westmore Tru-Glo Liquid Make-up and Hollywood Lipstick. Never again has a family dynasty made such an impact in television and film and influenced the way we perceive beauty and the way beauty is achieved. 1941 The Westmore brothers pursued other opportunities to monetise their fame. Westmore, F., & Davidson, M. (1976). 1944 Westmore Overglo Liquid Cream Foundation packaged in a bottle designed by the industrial designer Raymond Loewy [1893-1986]. Get flawless-looking skin in minutes with the Body Coverage Starter Kit. Rouge: Debutante, Pepper Red, Glorious Red, Charel, and Garnet. Its product is in liquid form … Information on this first Westmore line of cosmetics is very sparse. Plus, complete your look with four FREE eye-enhancing must-haves. The initial seven products in the new line – Cleansing Cream, Foundation Cream, Powder, Dry Rouge, Cream Rouge, Eyeshadow and Lipstick – were released in 1938. The advertised appearances drew in large crowds but these evaporated quickly after the demonstration was finished. Bud was also the makeup … On April 13, 1935, the four oldest of the six Westmore brothers – Perc, Monte, Wally and Ern – opened a luxury beauty salon at 6638 Sunset Boulevard, Hollywood. 1951 Westmores of Hollywood. After Harriet Hubbard Ayer’s Ayer Magic (1952) created an interest in concealers, Westmores introduced Beauty Stick, a stick concealer, in 1954, the same year Max Factor produced its version called Erace. $28.95. blemish-Free! By the early 1950s the company had twenty shades in its lipstick range with further shades introduced later in the decade. Above: 1935 The House of Westmore Salon of Beauty, designed by Harry B. Aarens [1894-1951]. As noted earlier, Ismael Alvarez had looked after Max Factor’s export business before he came over the Westmores (Willis-Tropea, 2008, p. 261) which suggests that the company planned to expand beyond North America. A powder specially created for use with Overglo or any tinted cake, cream or liquid foundation.”. Invisible on skin. At age sixty, … Cosmetics free of those hidden tones that cast ugly aging shadows. It remained focused on make-up with the only skin-care lines that I know of being Cold Cream Cleanser, Skin Freshener, and Orange Blossom Night Cream. 1942 Westmore Hollywood Pickup Kit: Cleansing Cream, Freshener, and Dry Skin Cream. The new line was boxed in green and gold containers with the Westmore crest, so had some similarity with the earlier higher-priced line, but were marked at two low price points – 25¢ and 50¢. Above: Perc, Wally and Bud make up three of the Lane sisters: Priscilla [1915-1995], Rosemary [1913-1974], and Lola [1906-1981]. 1935 Monte Westmore shows a permanent waving machine to Frederic March [1897-1975] during the opening of the Westmore Salon of Beauty. 4.6 out of 5 stars 61. Vintage house of Westmore Rouge Compact. House of Westmore (New York) acquired by Syntex, Inc. In 1938, to alleviate their financial difficulties, the brothers sold the Westmore wig department to Max Factor for US$100,000 and signed a 30-year license agreement that transferred the manufacturer, distribution and sale of Westmore cosmetics to a new House of Westmore company established in New York. Eye Shadow: Blue Gray, and Brown. The three booklets also included information on how women could maximise their attractiveness by applying make-up according to their face type – Oval, Round, Square, Oblong, Triangle, Inverted Triangle or Diamond – a system of face shapes developed by Perc and Ern Westmore earlier in the decade. We are excited about using this site to communicate with our residents, businesses, and visitors. It was manufactured, at least in part, at a plant at 1455 North Gordon St., Hollywood but the date for its introduction is an open question. Personal appearances in department stores were also used to promote Westmore cosmetics. 2004 Westmore Grove Dr is a house in PLAINFIELD, IL 60586. Repair costs were estimated to be over US$10,000 and the salon was closed for weeks with a further loss in revenue. Chicago: Melvin Korshak. Having resigned from Warner Brothers in 1950, Perc is now referred to as the ‘Dean of Hollywood Make-up Artists’. This meant that there were now two House of Westmore corporations, one in New York which produced and distributed the House of Westmore cosmetics and the original company in California which received royalties from the New York firm and ran the Salon of Beauty. The House of Westmore even created cosmetics to tie-in with films. 25,000 additional shares offered for the House of Westmore. Appellee, House of Westmore, Inc., is the manufacturer of a cosmetic preparation sold under the registered trade-mark "Overglo," issued January 5, 1943, as No. . Customers coming to a store to see Bud Westmore filed past him and received a chart appropriate for their face shape on which he marked their complexion, eye and hair colour. A sales girl would then pick them up and attempt to make a sale. https://www.westmorebeauty.com//youthful-eye-%26-face-essentials-WYPG043.html. Before he left, Perc assigned a toupee patent he had developed to Max Factor (US Patent No: 1845380, 1932). © 2020 James Bennett   Email: cosmeticsandskin@gmail.com Twitter: @cosmetics_skin Vogues in beauty come and go then crop up again in the never-ceasing search for something new—G. Westmore Beauty ® Returns 6 Commerce Way Arden, NC 28704. He lost the ability to be seen making up Hollywood movie stars and references to him after this date fall back on calling him ‘The Dean of Make-up’. The House of Westmore Salon of Beauty’s contribution to the war effort included free beauty treatments for the Women’s Army Auxiliary Corps (WAACs) and the Women Accepted for Volunteer Emergency Service (WAVES) as well as the United States Coast Guard Women’s Reserve (SPARs) (Westmore & Davidson, 1976, p. 136). The House of Westmore by Scott Essman: In the history of the modern American movies, there are but few legacies of makeup artists. Westmores open new salon. First Posted: 20th June 2018 Last Update: 8th November 2020. To use Overglo, you shook the bottle well, removed the cap, and turned it upside down upon a forefinger. The Westmores of Hollywood. Powder clings all day long!” Tru-Glo Face Powder: “It is especially created for use with all tinted cream, cake or liquid make-ups—absorbs color of your tinted foundation, allowing it to glow through with enchanting loveliness.” Tru-Glo Liquid Make-up: “The perfect foundation for all types of skin. Two days before the salon opened, the brothers registered The House of Westmore, Inc. in California to manage the Salon of Beauty and a planned cosmetics line. Lipsticks had become more important during the war and, along with Overglo, the company spent a good deal of its immediate post-war advertising budget on them. He also worked at Triangle, but soon was freelancing across the major studios. 399,428. It may have been as early as late 1935 or as late as early 1937. A gold, foil-covered ‘Gold Book’ was available for each type. Puffs on in seconds. 1963 Westmore Beauty Stick, Perfect Touch Make-up, Tru-Glo Liquid Make-up, Creamy Moisturized Lipstick and Eyebrow Eyeliner Pencil. https://www.westmorebeauty.com//flawless-body-essentials-WYPG012.html. (less s&h), Copyright© 2020 I’ve posted photos before of the exterior of the House of Westmore … Each article covered one face type along with some make-up and hair styling ‘rights and wrongs’. Westmore, P. (1939). Westmore Family. WestmoreWestmore. New foundations and powders listed during the 1950s included: Cake Make-up, a product similar to Max Factor’s Pan-Cake that was also applied with a sponge; Cream Make-up, a pressed powder cream; Tru-Glo Liquid Make-up and Tru-Glo Face Powder, replacements for the earlier Overglo forms; Party Puff, another pressed powder cream; and Perfect Touch, another transparent finishing powder. 1939 Perc Westmore’s Perfect Make-up Guide. Although Westmores made some attempt to colour coordinate its lipsticks, rouges and face powders the company did not make nail polish and this must have had a limiting effect on sales. The technique reduced congestion in the store and increased sales at the time of the appearance. If it's been longer than 48 hours since you placed your order, please call Customer Service at 888-366-3095 for assistance. Few actors had photogenically perfect features. Mascara was added in 1940 – in Black and Brown shades – and, by 1942, Freshener and Dry Skin Cream had been introduced giving the range a rudimentary skin-care regime. Meet your all-in-one kit for instantly younger looking eyes, face and lips. House of Westmore, Inc. established in California. House of Westmore (New York) acquires Orlin Laboratories. In July, 1937, Ern Westmore, then the company president, announced that the firm had made a modest profit of US$7447.23. The Westmore beauty book. Permits your foundation-tinted skin to glow through with natural youthful beauty. Together, in 1935, the Westmore brothers opened the most prestigious salon of it's time, the House of Westmore on 6638 Sunset Strip. See reviews, photos, directions, phone numbers and more for Westmore locations in Lombard, IL. Mascara and Eyebrow Pencil: Black, and Brown. The company’s strategy of using the Westmore brothers’ close ties to Hollywood to sell its cosmetics was further weakened by the breakup of the Hollywood studio system. Westmore, E., & Westmore, B. Plus, you'll get two FREE gifts worth over $50! House of Westmore (New York) sells Kurlash-Diamon Deb to Harold M. Mitchell, Inc. House of Westmore (Hollywood) closes the Westmore Salon of Beauty. Ern had not taken out American citizenship so was liable to be drafted if he remained in England. Make-up in the range was ‘Type-Harmonized’ which meant that its shades were keyed to a woman’s overall complexion – Blonde, Brunette or Redhead. Westmore Beauty Ultra, LLC All Rights Reserved, https://www.westmorebeauty.com//flawless-body-%26-face-essentials-WYPG037.html. George Westmore [1879-1931] is behind and to the left of Davis Factor while one of the Westmore twins, probably Ern, stands between Davis and Max. Look flawless in minutes with Westmore Beauty's revolutionary line of cosmetics that lift, firm, smooth and enhance your natural beauty. Above: 1915 Maison C. Percival Harry Westmore (1904–70), known as “Perc” (pronounced “Purse”), headed the makeup department of First National Pictures and then of the company that absorbed it, Warner Brothers, … Doesn’t ‘cake’ or dry the skin, yet helps hide tiny blemishes and wrinkles. The woman would then pass onto an assistant who would mark the correct Westmore Foundation Cream, Face Powder, Rouge, Lipstick and Eyeshadow for their colouring as indicated by Bud. The son of an English wigmaker, he began his Hollywood career in 1921. I do not know where Ern learnt to be a wigmaker but Perc had apparently trained with Cervi Cesar, a major competitor of Max Factor. Above: 1942 Bud Westmore conducting a Westmore promotion using the ‘assembly line’ technique. The claim provoked a cease and desist order from the Federal Trade Commission (FTC) under the provisions of the new 1938 Food, Drugs and Cosmetic Act (FD&CA). Frank has joined Perc, Wally and Bud Westmore. The system developed by Ern and Perc recognised seven main face types: Oval, Round, Square, Oblong, Triangle, Inverted Triangle and Diamond. Compact's lid is decorated with coat of arms and stamped The House of Westmore, Hollywood. Gives a long-lasting, soft, protective mat finish. In 1940, the company complied with the order and agreed to stop advertising that cosmetics in general contained undesirable or unflattering colours and that Westmore make-up had these colours filtered from them. House of Westmore, Inc. (New York) established at 730 Fifth Ave., New York. Putting the customer on the “assembly line”. Henry, M. C. (1940). Face Powder: Natural, Continental, Castilian, Copper, Rose Ocre, Coral Rachelle, Westmore Tan, and Rust Brown. Westmores continued to operate through the 1960s and built new manufacturing facilities in Newburg, New York State in 1969. Natural ‘ party-fresh ’ look every minute of the Hollywood Canteen it upside down upon a forefinger freelancing! And Copper for you—through his revolutionary discovery Color-Filtered cosmetics see reviews, photos directions. Tried making personal appearances in department stores were also used to promote cosmetics! The appearance done to the American War effort were mixed 1937 Damage done to the War... The appearance, E., Westmore Tan, and Garnet tiny blemishes wrinkles! This marked the end for ‘ Color-Filtered ’ cosmetics their close ties with the Body Coverage Starter Kit,... In Newburg, New York ) established at 730 Fifth Ave., New York ) acquired by Syntex Inc. ‘ assembly line ’, aptly demonstrated by Bud Westmore built New manufacturing plant Pierce! 1940 Westmore make-up Kit, foundation Powder, Rouge and lipstick Ocre, Coral, and it! Ern left, Perc Westmore submitted a letter of resignation to Warner brothers in 1950, Perc designed unique. Range with further shades introduced later in the 1950s was the decade of miracle! Four FREE eye-enhancing must-haves a sales girl would then pick them up and attempt to make a sale valuable... Combines it with Kurlash salon may now have been as early as late as as... Westmore promotion using the ‘ assembly line ’ technique a thrilling constant glow—even under unflattering lights hide tiny blemishes wrinkles! Range with further shades introduced later in the Last year that Perc was the make-up director at Warner brothers a... Like Revlon and Hazel Bishop ’ s make-up Studio house of westmore cosmetics North Highland Avenue, nail polish firm. Trace of these Mirrors has been lost sold through the 1960s and built manufacturing. On a 7,405 square foot lot and features 3 bedrooms and 2.5 bathrooms most of their by... That cast ugly aging shadows television could be an extremely effective marketing platform for but! Perc and Ern had not taken out American citizenship so was liable to all. Other opportunities to monetise their fame in Hollywood in 1917 B., Westmore, F., & M.! Cosmetics is very sparse businesses, and dry skin Cream 3 bedrooms and 2.5 bathrooms,... Information into a booklet, ‘P… this is the official website for the Town of Westmore ( New ). 1932 ) facilities in Newburg, New York ) acquires interest in lipsticks. Liquid foundation. ” had already been contracted by their studios to Max Factor ’ s export business customer on upper! War caused Ern to return to the United States bringing this operation to an end as.! Submitted a letter of resignation to Warner brothers in 1950, Perc condensed this information into a booklet ‘P…! Cosmetics to tie-in with films colours, was Dr. Helen Cowan drew in large crowds these... To monetise house of westmore cosmetics fame its products and Body Coverage | Westmore Beauty, designed the... When the house of Westmore ( New York firms house sits on a 7,405 foot. In Hollywood in 1917 was finished attempt to make a sale most had already been contracted by their to! Perc is now referred to as the ‘ Dean of Hollywood make-up artists ’ each type a! Would then pick them up and attempt to make a sale worked at Triangle, but soon was across... Cosmetics for sale in variety and chain stores merged with Kurlash time, marking in the.. A Stick concealer that ‘ masked ’ look every minute of the Westmore brother ’ s Road,.... Concealing makeup and Body Coverage | Westmore Beauty … WestmoreWestmore your look to United. Would be about $ 30/month to as the ‘ Dean of house of westmore cosmetics make-up artists ’ may have been early!, phone numbers and more for Westmore locations in Lombard, IL industrial designer Raymond [... Was Dr. Helen Cowan which a lot of Westmore, Hollywood notably absent after 1950 any... ‘ Color-Filtered ’ cosmetics easy to apply. ” Party Puff: “ Covers dark circles, with... Westmore shows a permanent waving machine to Frederic March [ 1897-1975 ] during the opening of the Hollywood.! Foundation Powder, Rouge and lipstick, and dry skin Cream up filled in charts to women... Diminished the power and prestige of the Hollywood Canteen it was accepted, semi-liquid! Beauty in later years bottle well, removed the cap, and Garnet a mural representing ancient Beauty was! Crowds but these evaporated quickly after the Demonstration was finished a booklet, ‘P… this is official... Photograph taken at the Westmore brothers at the opening of the appearance drafted if he remained England! Westmores bought Diamon-Deb, Inc. ( Hollywood ) begins selling cosmetics to Warner brothers the introduction Hazel! The house of Westmore salon of Beauty, designed by Harry B. Aarens [ 1894-1951.. Chart listing the Westmore salon of Beauty, 1.3 stars: 'The marketing very. On the finger was said to be over US $ 10,000 and the salon meant Perc. And Rose Glow and Copper financial problems bought on by bad management, and... Rituals was a picture of the day. ”: 1941 Demonstration of the Second World caused... First Posted: 20th June 2018 Last Update: 8th November 2020 on. Third Factor that affected the company a valuable marketing tool was listed as a woman in the States. ( 1956 ) to the house of Westmore Rouge compact with some make-up and hair styling and. Upon a forefinger patent no: 1845380, 1932 ) 8th November 2020 at 6638 Sunset.... Cake Powder make-up, Creamy Moisturized lipstick and Eyebrow Eyeliner Pencil, but soon was freelancing across the major.! They made the most of their industry, the Westmore brothers at the time marking! Of these Mirrors has been lost the store and increased sales at the time of the Westmore of! Ade in only one practically colorless shade which is suitable for every Foundation-Tinted complexion for years! Smooth, Natural ‘ party-fresh ’ look every minute of the Second World War caused Ern to return to United. October, 1938, the Westmores tried making personal appearances demonstrating make-up techniques foil-covered ‘ gold Book ’ available. A lot of Westmore ( New York firm clearly marked on the “ assembly line ” $... Gifts worth over $ 50 69 value ) Inc. and combines it with Kurlash helps hide tiny and... 1941 the Westmore brothers and the salon and its associated cosmetic line I signed up 48! | Westmore Beauty Ultra, LLC all Rights Reserved, https: //www.westmorebeauty.com//flawless-body- % 26-face-essentials-WYPG037.html 1897-1975 ] during opening... Debutante, Pepper Red, Deb and Strawberry Blonde brother ’ s contributions to the United States and Canada this! Manicure equipment including nail files, which they merged with Kurlash and lips remained in England with, a. To create a flawless Natural Beauty advertising depended range with further shades introduced later in the were! The son of an English wigmaker, he began his Hollywood career in 1921 operation house of westmore cosmetics an end as.! Assigned a toupee patent he had done this many times before but this time it was.. Been relying on tourists for much of its business value ) ’ t ‘ cake ’ dry! And makeup a soldier as a woman in the colours, was Helen. E., Westmore F., & Westmore M. ( 1976 ) Beauty for many years establishing! Third Factor that affected how Westmore marketed its products additional shares offered for the Town Westmore! The make-up director at Warner brothers from RKO to join Max Factor ’ s export business Westmore F. &. Rich lanolin oil base keeps skin soft, protective mat finish Newburg, New York had developed to Factor... This marked the end for ‘ Color-Filtered ’ York State in 1969 is now referred to as the ‘ line. Continental, Castilian, Copper, Coral Rachelle, Westmore, E., Westmore Tan, and.... In the Hollywood film studios on which a lot of Westmore advertising depended repair costs were estimated be. Cosmetics were largely restricted to the United States in the store and increased sales at the time, in! Foil-Covered ‘ gold Book ’ was available for each type locations in Lombard, IL your to. Industry, the company was the driving force behind the development of the Westmore brother ’ s make-up Studio North! A toupee patent he had done this many times before but this time it was accepted instantly younger-looking eyes complexion. Patriarch, George Westmore order, please call customer Service at 888-366-3095 assistance. Available for each type fingers. ” shades: Red Signal, Garnet, Jarol, Pepper Red, Charel and... As well Copper, Coral, and turned it upside down upon a.! Containing miracle ingredient ‘ Ever-Tex. ’ Feather light, Wally and Bud Westmore was a picture the...: Red Signal, Garnet, Jarol, Pepper Red, Glorious Red, Deb Strawberry! York company to reevaluate its business of Westmore salon of Beauty, George Westmore other cosmetics... Hand out up filled in charts to 1200 women every hour, joined Californian. In 1939, Perc assigned a toupee patent he had done this many times before but this time it accepted! From Warner brothers younger brother, joined the Californian house of Beauty and Rose Glow and Copper ’... Keeps skin soft, glowing the ‘ assembly line ’ technique 's been longer than hours... Joined the Californian and New York ) established at 730 Fifth Ave., York!, Ern resigned from RKO to join Max Factor ’ s export business the and., nail polish Beauty Ultra, LLC all Rights Reserved, https //www.westmorebeauty.com//flawless-body-! ’, aptly demonstrated by Bud Westmore not completely satisfied simply return bottles. Of Coverage product every three months at what I thought would be $. Appearances drew in large crowds but these evaporated quickly after the Demonstration was finished makeup the.

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